University of Minnesota

Printing Services


Stadium Fundraising Materials

Intercollegiate Athletics

After 25 years of suffering through the concrete world of indoor college football, the University’s students, faculty, and staff were reinvigorated by the approval of a new on-campus stadium. The next step was to envoke that same enthusiasm in potential donors, making the dream of a new stadium a reality. Intercollegiate Athletics entrusted Printing Services’ creative team with the lofty task of conveying the benefits of an on-campus stadium to alumni and supporters of the University.

The resulting campaign identity connects pre-Metrodome past experiences of the target audience to the similar anticipated experiences of future students and fans in the new stadium. Logos, a variety of promotional literature, and on-demand updated information sheets were created with the purpose of connecting with potential corporate sponsors and high-profile donors in personal meetings with Athletics staff.

Brick facades, the smell of popcorn, and sunny Saturday afternoons are a testiment to the success of this important campaign.


Legends Stadium Naming Opportunities




New Stadium Seating Brochure

Initial Major Donor/Corporate Sponsor Fundraising Book
16-page Publication


Stadium Fundraising
Pocket Folder with Variable On-Demand Tiered Inserts


Tier One


Tier Two


Tier Three


Tier Four

Like What You See?

Are you ready to get started on your next project? Our design team is ready to help!

Connect With Us

Back to Full Portfolio