As University communicators, we’re driven by exciting opportunities and challenged by unique obstacles as we bring the University’s key messages to life. The encouragement and support of colleagues across the University has the power elevate a good idea into a groundbreaking campaign. In this session, you will be encouraged by a panel of University communicators as they share their experiences planning and executing highly successful marketing and communications campaigns at the University.

Moderator:

Shawn Welch, Assistant Director, Printing Services

Panel:

Monica Wittstock, Assistant Director of Communications, Law School
Amy Leyden, Director of Marketing & Sales, McNamara Alumni Center
Lisa Gruszka, Director of Orientation Programs, Orientation & Transition Experiences

Learn how to make your online documents and publications ADA compliant using Microsoft, InDesign and Adobe Acrobat. We’ll cover best practices and methods so your documents will be accessible to everyone. This information will be beneficial for departments currently adding print publications to their website.

Presenters:

Benjamin Peck, Digital Communications Specialist, University Relations
Lisa Anderson, Creative Manager, Printing Services

While eating my cinnamon roll topped with frosting, I relate to printing ink on paper.

It seems easy, but it is not. It’s actually a science.

Register for the upcoming Ink on Paper seminar and learn from the experts what’s involved with the chemistry of printing. We’ll discuss transparency and opacity of both PMS and process Inks. How they are mixed with fountain solutions to print ink on paper. In addition to that we’ll show samples of various coatings including varnish and aqueous.

A representative from a paper mill will also be here to teach and breakdown the unknowns of choosing paper for your projects. We’ll have various samples including different finishes, coated, uncoated, cover weights and text weights.

Register to win a cinnamon roll.

INK PRESENTER — Mike Flanders, Mallard Ink
PAPER PRESENTER — Nathan Mallmann, Neenah Paper

Informed Delivery is an app that creates value for both the mailer and the recipient. Learn how this FREE value-add can change the way you test marketing messages and execute new ad campaigns.

Presenter:

Christopher Holder, United States Postal Service, Senior Executive of Mailing/MarComm
With 15 years of experience in the marketing industry and a background in technology project management, Christopher Holder’s occupation is to simply bring as much value as possible to marketers by way of consulting and research.

Our seasoned designers will go over some new and lesser known Adobe tools to elevate your design skills and increase efficiency. Hacks will include tools from Adobe InDesign, Photoshop and Illustrator.

Presenters:

Lisa Anderson, Creative Manager, Printing Services
Julie Longo, Graphic Designer, Printing Services
Sysouk Khambounmy, Graphic Designer, Printing Services
Laura Mazuch, Graphic Designer, Printing Services

Understanding the printing process is key to making budget-friendly choices for your department. This session will define industry terms, explain the overall printing process, and help make important decisions that will help you strategically plan your next project.

Presenter:

Dave Ward, Print Production Manager, Printing Services

Learn the best methods to prepare your Adobe CC design files for printing. You’ll go over creating a document, color modes, fonts, bleeds and more.

Presenter:

Julie Longo, Graphic Designer, Printing Services

Even in 2019, direct mail still pulls a higher response rate than any digital direct marketing medium. Learn the most effective ways to use direct mail and discover cost-saving tips which will lower your budget, but not your results.

Presenter:

Christopher Holder, United States Postal Service, Senior Executive of Mailing/MarComm
With 15 years of experience in the marketing industry and a background in technology project management, Christopher Holder’s occupation is to simply bring as much value as possible to marketers by way of consulting and research.

How to develop creative campaigns within the University brand guidelines.

Presenter:

University Relations