Video is always changing, and so are our video services. Printing Services can now merge your data to create a unique viewing experience for your audience. Just like using variable data in mailings, we are able to connect your data to a video template to create unlimited personalized videos, which you are able to send out using a variable link via email or printed material. We can add variable text, images, wordmarks, audio files, video, etc.
Recognize your awards recipients with their own awards video, personalize with their name, award, and the project contributors.
Give your graudates their very own personalized commencement video, adding degre or any other important information.
Send prospective students a unique video inviting or welcoming them to the University of Minnesota in a personal and targeted way.
Thank your supporters in a unique way by providing a thank you video addressed right to them. Add a variable, such as "Giving since [year]".
We start out by creating a video template based on the data and message you’d like to use. The template can use video, animation, audio, photos and other graphics.
There is also no limit to the number of templates that can be used. Within the data we can specify for each entry which template to use, so if you want to break them up into different groups — no problem!
Once the template is finalized, we are ready to run the data. This is a fairly automated process, but can take a few days, as the system needs to render each video individually.
To prepare the data, each variable element needs to be in its own column. If we are pulling variable files (such as images, videos, audio files, etc.), their needs to be a column with the filenames. There also needs to be column with a unique file name for each entry. You can create these with a random function, but they need be saved as an .CSV file to make the random alphanumeric filename be perminent.
There are several options for hosting the video:
Whether it be an email mailing or print mailing, sending the individual links is as simple as merging the updated data with the personlized links. Simply them through your email platform or use a personalize QR code on a postcard.
Need help with the mailing? We can help with that, too!
Check out how we’ve used personalized video: